Short answer: buy google ads
This answer may seem like a cop out, but it is absolutely the only way to get to the top of Google in one day. If you keep reading, you may realize that you’ll get a better ROI if you use your SEO budget towards ads instead.
Long answer:
There is a conception that organic SEO is free, so why pay for ads? Organic SEO is not free. It hasn’t been free for many many years. Back in the before times, in the long long ago, there were ways to game the system and you could get impressive results for a relatively small amount of effort. However, Google can’t be gamed anymore. The only way to show up at the top of google tomorrow is to buy ads.
Can’t you still rank organically and show up to the top of Google using hard work and white hat SEO skills? Of course! But any SEO agency or specialist will tell you this line: you won’t see any results for at least 3 months. It can sometimes take close to a year before seeing any truly impactful results.
Do ads even work?
Yes, if they didn’t, google wouldn’t be raking in around 70% of their income from it. The hard part is knowing how to set them up along with having a decent budget. “Decent budget? So what does that mean? How much is this going to cost me?” You might ask. If you’re trying to rank locally, at the very least $500 per month. Anything beyond that will need a much bigger budget. But that’s not all. You can’t just put $500 into the Google machine and expect to get an instant return. You are going to have to know which keywords to bid for, and how much to bid for each one. There is an art to it.
Can I take that budget and put it towards SEO? Yes, but remember that SEO results have a lag time, and quite frankly, if you have someone who is skilled with adwords, you can get a lot more bang for your buck. The trade off here is that SEO work will have a more lasting impact. The work you put into on-site and off-site search engine optimization, generally speaking, it doesn’t go anywhere once it’s set up. But ads will go away the moment your budget is depleted.
Ultimately it comes down to this: how soon do you need to show up at the top of the first page of Google?
Conclusion
Short blog this time, as its not a very difficult concept. Please contact me if you have any questions about getting started with Google Ads, Social Ads or Search Engine Optimization!
Thanks!
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