TNKPHOTO.COM is now live!

TNK Photo is back for a revamp! I made the original website for this company when they first created the brand and now they’re back for a fresh, fast, and elegantly beautiful new look with better traffic and a booming business!

About TNK Photo

TNK Photo is an incredibly passionate team of wedding photographers founded by Elmer Escobar and located in Costa Mesa, California. The company hard-wires talent as well as creative photography skills in order to accomplish making your wedding day not only the most memorable, but with ease as well. How do I know this? Well, not only am I the web-designer of their new website, but I have shot for them as a photographer in the past. Feel free to check out the new site here:

A Few Issues..

Previously, TNK Photo’s website had been having a few problems. The main one being that their contact forms were no longer working. Having been a primary method of receiving new leads for the business, this became an unnecessary complication when it stopped working altogether. They found this out when one of their prospective clients called one afternoon mentioning the on-going dilemma when trying to reach out to the company with no receiving end. A major issue that had been under the radar for sometime.

Another major problem was the loading time. It took more than 20 seconds for the site to be fully loaded. When is the last time you waited more than 5 seconds for a website to load? In this technological, speedy era, most people would say “Heck, no!” and back out of the site.

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The Difference Between A “Domain Name” And “Web Hosting”

There is a lot of confusion between web hosting and domain names. On the surface, they both seem like the same thing. When someone asks for a website, the response is something like “its”. So there you go, same thing, right?

domain name in chrome browser

To put it simply, the domain name is the address (or URL) you type into your browser, and the website itself is on a hosting server. This can be likened to your own address and your house. Your address is how someone finds your house, and the actual house is where you can play host to visitors.

Lets break this down further.

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Search Engine Optimization

Everyone asks me about SEO or Search Engine Optimization, and how to show up on the first page of Google. As you can imagine, this is a complicated topic, and Google’s algorithms are always changing. If you want to do Search Engine Optimization professionally, you really need to stay up-to-date with Google‘s constant upgrades.

My goal with this post is to go over the timeless basics of SEO. The things that, most likely, will never change.

Generally speaking, SEO can be broken down into two major categories. On-Page SEO and Off-Page SEO.
First, let’s talk about On-Page SEO since this part is completely 100% within your control, making it much easier to understand.

You Have A Reputation With Google

Before diving into keywords and how they affect your site, you need to be aware of the fact that you have a reputation with Google. Your website as a whole, and each individual web page on your site has a reputation level with Google. This is generally how Google decides who gets on page 1, and who ends up on page 18 in their search results.

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