There is a lot of confusion between web hosting and domain names. On the surface, they both seem like the same thing. When someone asks for a website, the response is something like “its www.website.com”. So there you go, same thing, right?
To put it simply, the domain name is the address (or URL) you type into your browser, and the website itself is on a hosting server. This can be likened to your own address and your house. Your address is how someone finds your house, and the actual house is where you can play host to visitors.
Lets break this down further.
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Everyone asks me about SEO or Search Engine Optimization, and how to show up on the first page of Google. As you can imagine, this is a complicated topic, and Google’s algorithms are always changing. If you want to do Search Engine Optimization professionally, you really need to stay up-to-date with Google‘s constant upgrades.
My goal with this post is to go over the timeless basics of SEO. The things that, most likely, will never change.
Generally speaking, SEO can be broken down into two major categories. On-Page SEO and Off-Page SEO.
First, let’s talk about On-Page SEO since this part is completely 100% within your control, making it much easier to understand.
You Have A Reputation With Google
Before diving into keywords and how they affect your site, you need to be aware of the fact that you have a reputation with Google. Your website as a whole, and each individual web page on your site has a reputation level with Google. This is generally how Google decides who gets on page 1, and who ends up on page 18 in their search results.
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